The great success of the brand – which is now one of the top 30 luxury watch brands in the world – is based on the unmistakable design of the watches and an exciting success story. Both the Royal Italian Navy and Hollywood actor Sylvester Stallone play a key role in this.

Back to the beginning

The history of Panerai begins in 1860, when Giovanni Panerai set up a workshop and business as a watchmaker on the Ponte alle Grazie in Florence. The small family business initially manufactured nautical instruments, such as depth gauges and compasses for the Italian Navy. Over time, numerous patents in the watch and optics sector were added.

In the following model, the Luminor Power Reserve, the lugs are milled from a block of steel as part of the case, ensuring maximum tensile strength for extreme underwater conditions. Instead of the conical one, this model has a cylindrical winding crown – all typical features of the Luminor line.

The brand’s watch models can still be divided into two basic lines today: “Radiomir” and “Luminor”. And anyone who wears a Panerai on their wrist can be sure that it will be recognized as such at first glance.

Panerai Replica and Sylvester Stallone

At the beginning of the 1970s, analog instruments and timepieces were increasingly replaced by electronic ones, which caused Panerai’s sales market to collapse noticeably. But the company survived this crisis.